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CBC holds outreach programme in Zanskar

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Srinagar: The Central Bureau of Communication (CBC), Ministry of Information and Broadcasting Government of India on Thursday organised an Integrated Communication and Outreach Program (ICOP) in Ladakh region.

The programme was organised to make people aware about the Prime Minister’s 15 point programme for minorities under the aegis of Azadi Ka Amrit Mahotsav (AKAM).

The programme was organized by CBC’s Field Office Anantnag at Government Higher Secondary School Padum in Zanskar at an altitude of 12,000 feet.

It was the first such type of an outreach programme in decades to be organised by the Bureau in the region.

The programme was part of a series of awareness programmes being organised in the Ladakh region during the month of October meant for mass awareness about various schemes and welfare measures being implemented throughout the country under the Prime Minister’s 15 Point Programme for the welfare of religious minorities.

Apart from this, information about the objectives and vision of the Azadi Ka Amrit Mahotsav was also provided to participants which included the new initiatives of Swaraj Television Series and Azadi Quest Mobile Games.

Executive Councillor Ladakh Autonomous Hill Development Council (LAHDC) Kargil, Er. Punchok Tashi was the chief guest on the occasion.

In his presidential address Tashi appreciated  CBC Regional Office Jammu for reaching out to the people of Zanskar and organizing awareness programmes in the remote region.

He congratulated the team of CBC for braving harsh weather and rough terrain in order to take the message of development to the people at the grassroots level.

He said that the PM’s 15 Point Programme represents the government’s commitment towards the development of religious minorities and impressed upon the stakeholders to ensure timely implementation of schemes under the programme for equitable development of Zanskar sub division and Ladakh.

He said we need to know and celebrate our glorious past and work towards the development of Atma Nirbhar Bharat.

He said it was our national duty to follow the ideals of our freedom fighters.

Joint Director CBC J&K and Ladakh region Ghulam Abbas in his address said that CBC has taken the initiative to reach out to the people of Zanskar in order to empower them with the information on various developmental initiatives undertaken by the government.

He made special mention of Ayushman Bharat and Poshan Abhiyan, terming these flagship schemes as ground breaking in achieving a prosperous India.

Abass said that PM’s 15 point programme envisages an India where every citizen shares the benefits of national development and lives in harmony with other fellow citizens.

In his introductory remarks Field Publicity Officer CBC Anantnag and Leh Shahid Mohammad Lone presented an overview of the mandate and activities of the CBC in J&K and Ladakh regions.

He impressed upon the youth especially students to take advantage of various scholarships and skill development courses offered under the overarching programme.

A stall of the health department was set up at the venue wherein free medicines and COVID-19 vaccination was provided.

KV News

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