Kashmir Vision started in the year 2006 by Shafat Ahmad Kira a former journalist with NDTV. It has been a attempt for Kashmir Vision to survive the challenges posed to journalism in the place like Jammu & Kashmir state. We feel satisfied with the little service, the newspaper has rendered to the voiceless for their problems, grievances and the issues they wanted us to highlight. We at the Kashmir Vision believe that the greatest service for a news paper must be a voice to the voiceless and a quiver to those who muffle the voice of hapless. It is only possible by keeping a distance from those enjoying reigns of power, putting up any political mantle or in proximity with the bureaucratic power. The highest professional satisfaction for any newspaper in the real sense is the impartial and rational approach, but unfortunately all these imperatives have started evaporating, boiling down the profession to a naught and more so in Jammu & Kashmir state. The spiraling trend of news papers to provide a quarter to every hiss of a politician, ignoring the poor society and the vital ingredients of its fabric have engendered a jaundiced view of reader towards the news paper. Today a lot of gulf and trust deficit exists between a reader and a news paper. In our modest attempt, we have tried to represent those who are crushed, who were left unheeded, but it was only possible by clinging to ethos of journalism. It is difficult to prophesy at threshold before climbing the mountain which is steep and sapping, but who escape duck blind in journalism are the biggest achievers, not those who resort to pomp and show and are trapped much to the wilt of public.