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CBC, Ministry of I&B, J&K Ladakh Region kick-starts ‘Hindi Pakhwada’

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SRINAGAR: The CBC J&K, Ladakh Region, Ministry of Information and Broadcasting, Government of India on Thursday kick-started ‘Hindi Pakhwada’ celebrations at CBC regional office Jammu.
In his presidential address Padam Shri Awardee Dr. Jatinder Udhampuri who was also the chief guest on the occasion said that Hindi is taught in more than 250 universities worldwide, being the third largest spoken language which shows the universal impact of this language.
He termed Hindi language as an ocean which has ingested many changes with time Udhampuri said that Hindi language has absorbed many words of different languages which are now easily used and understood by the common masses.
He further added that only few languages in the world have proper names for every human relation and Hindi is among one of them.
“We find a clear distinction regarding names of relations in Hindi like Chacha, Mama which is lacking in many international languages like English,” he said.
Talking about the global marketing trends around the world, Udhampuri informed that big MNCs are hiring Hindi knowing experts for marketing their goods and services in the vast emerging market of India.
In his welcome address Joint Director CBC J&K Ladakh region Ghulam Abbas emphasized that Hindi was the language that can unite the vast boundaries of India.
He further stressed that Hindi language must be a medium of communication in all the government offices being ‘Rashtriya Basha’ as it has a great potential to remove language barriers everywhere in the country.
Abbas also highlighted the role of ‘Akashvani’ in extending and spreading Hindi language throughout the country.
Director Doordarshan Kendra Jammu Ravi Kumar praised the efforts of CBC and PIB J&K for making extensive efforts and arrangements for celebrating ‘Hindi Pakhwada’.
Kumar emphasized that more efforts are required for making the Hindi language usable in offices.
During the event, the artists of CBC J&K Ram Lal, Neeraj Kumar, Ritu Sharma, Sunita Attri and Virender Kapadia performed cultural items made specifically on ‘Hindi Diwas’ theme.
News Editor All India Radio Jammu Naseer Ahmad Rather was also present in the function.
Vote of thanks was presented by flute maestro of CBC J&K Sunil Kumar Sharma.

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