The missing hustle bustle
This Eid the markets wore a desolate look as shoppers remained away from the routine hustle and bustle that was otherwise witnessed during festivities. Though Kashmir has always remained aloof to the changing situation globally but this time around the markets reflected a different pattern.
Market experts believe that a quiet transformation is reshaping festive traditions in Kashmir, with online marketing and home delivery services steadily replacing the once-vibrant pre-Eid market rush.
For decades, the days leading up to Eid were defined by bustling bazaars, late-night shopping, and crowded bakeries. This year, however, traders across Srinagar say the footfall has noticeably declined as more people turn to their smartphones to place orders from the comfort of their homes.
Importantly, the markets are witnessing a sweeping trend as people stay away from crowds and market rush and avoid visiting places just to save time and even resources.
What is interesting to note is that from traditional bakery products and confectionery to full-fledged wazwan platters, nearly everything is now available at the click of a button. And the younger generation who are tech savvy want to make most out of it.
Local businesses, too, have embraced the shift, aggressively promoting Eid offers through social media platforms and messaging apps.
Earlier, markets would remain packed till midnight before Eid. Now, many customers prefer ordering bakery items and food online. Though business is still happening but the rush we used to experience is missing.
Most of our orders now come through WhatsApp and social media. Customers just send a list, and businesses deliver it to their doorstep. It is convenient for them, but it has reduced physical visits to shops.
The trend is particularly popular among the younger generation and working professionals, who prefer convenience over crowded marketplaces. People don’t want to spend hours in traffic and queues. Home delivery saves time and effort, especially during Ramadan.
Even traditional caterers have adapted to the changing landscape, offering pre-booked Eid meal packages online. Many families now opt for ready-made dishes instead of preparing elaborate feasts at home, further reducing the need for last-minute market visits.
Market experts view the change as a practical evolution. People tend to save time and energy by avoiding crowded market places and getting their things of choice delivered at their doorsteps.
Though this proves beneficial for them, but in this new adaptation a tradition seems to have lost its sheen and value. Festivities including Eid is not just about shopping; it was about the atmosphere—the lights, the crowds, the excitement.
This is what is making a difference as celebrations now stand at the intersection of tradition and technology—where the charm of crowded streets is gradually returning to the convenience of doorstep deliveries, quietly redefining the festive spirit.
