Amazon.in’s Holi Store powered by AI is now live
Srinagar: As India gears up for its most colorful celebration of the year, Amazon.in has launched its dedicated Holi Store, bringing together a wide range of festive essentials across fashion, beauty, home décor, grocery, toys and more.
Reflecting how customers celebrate today, the Store features everything from skin-friendly herbal gulal and festive sweets to pichkaris, party-ready outfits, waterproof makeup, portable speakers, smart devices and more.
Amazon is making Holi shopping simple and easy with AI-powered tools. With Rufus, Amazon’s AI-powered shopping assistant, customers can discover products and get personalized recommendations, making their shopping experience more personal and convenient. Just ask “Suggest Holi party essentials” or “Kids ke liye safe colours batao” or “Holi ke liye outfit ideas under INR 2,000”.
With Lens AI, simply snap a photo of something you spotted on social media or in a store and find it instantly on Amazon.in — for example, click a friend’s pichkari or festive kurta and search “Find this on Amazon”. AI Review Highlights make it easy to quickly grasp key insights from thousands of reviews, simplifying decision making by summarizing what matters most, perfect for when you want to quickly know “Are these colours skin-safe?” or “Sensitive skin ke liye safe hai kya?” before buying. The View in Your Room feature lets you see how items will look in your own space — try visualizing a rangoli set, seating, or décor for your Holi party and get-togethers, while Quick Learn and Buying Guides help customers make faster, more confident and informed purchase decisions in their Holi shopping.
Go eco-friendly this Holi
Make your Holi celebrations brighter and safer with a thoughtfully curated range of colors that are skin-friendly, non-toxic and eco-conscious like Phool Double Dhamaal Natural Gulal Pack at INR 125 and eCraftIndia Rasrang Herbal Gulal Holi Colours (Pack of 2) at INR 299
Grocery essentials for a celebration-ready home
This festive season, make celebrations effortless with smart kitchen tools and puja must-haves designed to simplify festive preparation at home like HEM Soham Clove Pooja Oil 900ml, Pack of 2 at INR 319 and Aashirvaad Pure Cow Ghee at INR 669.
Buy pre- and post-Holi care essentials at 40% off and gifting essentials at up to 30% off like Omay Foods Supreme Treats Gift Box at INR 383. Celebrate a stain-free Holi with up to 50% off on laundry and cleaning products like Surf Excel Matic Front Load Liquid Detergent at INR 452. Additionally enjoy up to 60% off on Sweets & Gifting Essentials like Phool 13+ item Holi Milan Giftbox at INR 899. Customers can also avail up to INR 200 Cashback on transactions above INR 2000
