Amazon India Announces 10th Edition of Prime Day
New Launches and Blockbuster Entertainment planned from July 4-6
Srinagar: Amazon on Thursday announced that the 10th edition of Prime Day 2026 will run from 12:00 AM on July 4 to 11:59 PM on July 6, offering 72 hours of deals, savings, new launches and blockbuster entertainment—all curated for Prime members. As part of the 10-year milestone, Amazon is giving Prime members access to exciting offers across Categories with ‘10th Anniversary deals’ along with additional 10% savings on payments using SBI and Axis Bank credit card and EMI transactions. With the Amazon Pay ICICI Bank credit card, Prime members will get unlimited 5% cashback.
This Prime Day, members will get exclusive access to more than 500 new products along with lowest prices of the year and never-seen-before deals from top Indian and global brands such as OnePlus, Samsung, Lego, Adidas and Allen Solly, amongst others along with products by Small and Medium Businesses (SMBs). To mark the 10th edition of Prime Day in India, Amazon is offering a limited-period Anniversary offer to new members—a flat INR 500 off on annual Prime membership (INR 1,499) at just INR 999, Prime Lite at just INR 599/year (from INR 799) and Prime Shopping Edition (PSE) at just INR 299/year (from INR 399), making Prime Day access available at every price point.
Abhinav Agarwal, Director – Prime, Amazon India, said, “From new launches and blockbuster entertainment to great deals delivered fast, Prime Day has always been about celebrating our members, sellers and brand partners. As we mark the 10th edition of Prime Day, this milestone makes the celebration even more special reflecting a decade of delivering shopping, savings and entertainment across Bharat. We are excited to bring our Prime members an even superior experience this year with the biggest launches, special never-seen-before anniversary deals, incredible AI experiences, blockbuster entertainment and more. throughout the 10th edition of Prime Day.”
As Prime Day turns 10 in India, Amazon is celebrating the members who made it possible with ‘Prime Playback,’ an AI-powered personalized video that captures a Prime member’s unique journey—shopping milestones, savings highlights and streaming favorites. This unique AI experience will be available to select Prime members starting June 18 on Amazon.in.
