Kashmir Apples Find Global Buyers, Growers See Promise Beyond Borders
Improved quality, packaging and access push Valley’s iconic fruit into international markets
Our Special Correspondent
Srinagar: As consignments of Kashmiri apples make their way to overseas destinations, a wave of optimism is sweeping through the Valley’s orchards. For apple growers, the fruit’s entry into international markets is not just a commercial milestone but a validation of years of effort to improve quality, grading and post-harvest practices.
This season, Kashmiri apples have reached markets in the Middle East, Southeast Asia and select European countries, with exporters reporting encouraging demand for premium varieties such as Red Delicious, Gala and Golden Delicious. Better cold-chain infrastructure, controlled-atmosphere storage and improved packaging have played a key role in meeting global standards.
Apple cultivation forms the backbone of Kashmir’s agrarian economy. The Valley produces nearly 2 million metric tonnes of apples annually, accounting for about 70 per cent of India’s total apple production. The horticulture sector contributes around Rs 10,000 crore to the economy of Jammu and Kashmir and supports the livelihood of more than 35 lakh people, directly and indirectly.
For growers on the ground, the change is already visible. “Earlier our apples would mostly go to a few mandis outside the state, and prices were uncertain,” said Ghulam Nabi, an apple grower from Shopian. “Now, when we hear that our produce is going abroad, it gives us confidence to invest more in quality and better orchard practices.”
Another grower, Mohammad Ashraf from Sopore, Kashmir’s apple hub, said improved returns are encouraging farmers to think long-term. “Export demand has pushed us to focus on grading and packaging. Buyers are particular, but they also pay better. It feels like our hard work is finally being valued,” he said.
Bashir Ahmad Basheer, president of the Kashmir Valley Fruit Growers Association, said the global outreach has lifted the morale of growers across the Valley. “Kashmiri apples have always been known for their taste and colour. What is changing now is access to markets. When our produce reaches international buyers, it reassures growers that quality is being recognised and that better returns are possible,” he said.
Some growers, however, stress the need for sustained support. Abdul Rashid, a small orchardist from Budgam, said consistency will be key. “One good season is not enough. We need reliable cold storage, affordable packaging and smooth transport every year so exports become a habit, not an exception,” he said.
Experts believe that if quality control, disease management and export-oriented infrastructure are strengthened further, Kashmir’s apples can secure a lasting place in global fruit markets—turning the Valley’s orchards into symbols of resilience, opportunity and hope.
