Bharat celebrates #GSTBachatUtsav on Amazon.in
Srinagar: As part of the ongoing Amazon Great Indian Festival, the Great Savings Celebration #GSTBachatUtsav storefront enabled sellers to pass on over ₹100 crore in GST savings across appliances, fashion, everyday essentials and other applicable categories.
The shopping festival also demonstrated Amazon.in’s reach and delivery speeds, with 40% of customer orders that were placed in the first 24 hours being delivered the same or next day across the country. Within just three days, customers from 100% of India’s serviceable PIN codes have placed orders on Amazon.in, bringing festive celebrations to households across Bharat.
“As part of our commitment to supporting sellers and helping them stay compliant with government reforms, we enabled a smooth transition to the new GST rates starting September 22. Through tools, automatic updation of tax codes, master classes on the changes and more, we empowered lakhs of sellers to conveniently implement GST benefits for customers.
In the first few days of the Amazon Great Indian Festival, we have enabled sellers to pass on savings over ₹100 crore in GST benefits to customers. Customers can continue shopping and save more with these benefits, over and above fantastic deals, as the Amazon Great Indian Festival continues until Diwali,” said Saurabh Srivastava, Vice President, Amazon India” said Saurabh Srivastava, Vice President, Amazon India.
“We are delighted with the tremendous response to Samsung Bespoke AI Appliances during Amazon Great Indian Festival, across refrigerators, washing machines, and air conditioners. The contribution of the Bespoke AI portfolio has grown significantly, driven by differentiation and strong marketing efforts. Today, 1 out of 2 Samsung appliances sold on Amazon are from the Bespoke AI range. This momentum is led by customer preference for our Side-by-Side refrigerators, Front-Load washing machines 9kg/12 kg, and WindFree air conditioners. Notably, Samsung’s Side-by-Side refrigerator is the only model in its category to feature among the top 10 best-sellers on Amazon” saidGufran Alam, VP and Head of Digital Appliances, Samsung.
“iQOO has always been amongst the highest-rated smartphone brands on Amazon, and it’s delightful to see this love translate into an overwhelming response during the first 48 hours of the Amazon Great Indian Festival. We truly value the trust consumers place in our performance-driven devices and would like to thank Amazon’s support in further strengthening this partnership” said Nipun Maurya, CEO, iQOO India.
Following this strong start to the Amazon Great Indian Festival, shopping trends are already reflecting how GST savings, affordability, and access are shaping customer choices across categories. From large appliances and daily essentials to premium fashion, beauty, and wellness products, customers across Bharat are upgrading their lifestyles while also embracing value-driven purchases.
