Tanishq unveils its latest Kundan Stories Collection
Srinagar: Tanishq, unveiled its latest Kundan Stories Collection, celebrating artisanal gold craftsmanship through exquisite design and unparalleled artistry. With Akshaya Tritiya and the summer wedding season on the horizon, this collection underscores Tanishq’s commitment to offering intricately handcrafted masterpieces that seamlessly blend heritage with contemporary elegance. With designs that capture the beauty and celebration of special occasions in the life of the Indian woman, Tanishq aims to be an integral part of her journey, a statement issued by the company said.
Drawing inspiration from India’s diverse cultural heritage and the Tanishq woman, each ornament in the Kundan Stories Collection is handcrafted over 200 hours, reinforcing Tanishq’s legacy of unparalleled craftsmanship and trust.
The collection features regal Kundan designs enriched with takkar ka kaam, talaf, ghungroo bunching, wire work, pearl bunching, and progressive die-stamping techniques, ensuring a perfect balance between tradition and modern refinement.
Akshaya Tritiya is deeply rooted in cultural traditions, signifies auspicious beginnings and aligns with the evolving demand for jewellery that merges heritage with artistry and long-term value. As consumer preferences shift towards uniquely crafted gold jewellery, the collection serves as an integral part of cherished celebrations, symbolizing prosperity and timeless elegance.
With the summer wedding season approaching, the Kundan Stories Collection seamlessly complements the modern Indian bride, offering the perfect balance of traditional elegance and contemporary appeal. As wedding season takes center stage, Kundan blends effortlessly with the modern bride, showcasing brand’s high-quality offerings of intricate designs that reflect timeless beauty. Tanishq continues to set new benchmarks in high-craftsmanship gold jewellery, making it the go-to brand for brides seeking a fusion of tradition and innovation.
