Amazon ‘Great Indian Festival 2024’ shatters all previous
Srinagar: Amazon India announced that its month-long Amazon Great Indian Festival (AGIF) 2024 has been the best-ever shopping celebration for its customers, sellers and brand partners across the length and breadth of the country.
AGIF 2024 started from September 27th, with 24 hours of Prime Early Access, giving customers access to more than 25,000 new launches from top brands across categories such as laptops, TVs, smartphones, fashion and beauty, home décor, appliances, furniture, and groceries, a statement issued here said.
AGIF 2024 also set new milestones for seller success and witnessed more than 70% increase in sellers surpassing a crore in sales compared to last year. The online marketplace bolstered its fast delivery capabilities, delivering over 3 crore products to Prime members across India within the same or next-day- a staggering 26% increase from previous year, it added.
“The Amazon’s Great Indian Festival 2024 has truly become India’s greatest shopping phenomenon, smashing all previous records. This overwhelming response from across the country, for everything from daily essentials to high-value purchases, underscores customers’ deepening trust with Amazon India. AGIF exemplifies our obsession with providing an unparalleled shopping experience through wide selection, unmatched value, fast delivery, and relentless innovation. We are committed to creating more opportunities that unlock greater value for our entire ecosystem of customers, sellers, and partners,” said Saurabh Srivastava, Vice President – Categories, Amazon India.
It said that shopping was made more affordable and convenient for customers with exciting bank discounts and unique rewards helping them save more. Facilitating easy access to credit, 1 in 4 customers leveraged the attractive EMI offers to make their purchase, with 80% of them being No Cost EMI (NCEMI) transactions. Amazon Pay witnessed more than 25% growth in EMI and 45% growth in No Cost EMI transactions (YoY), respectively.
