Batting for success
Industrial activity in Kashmir region has always been under a scanner. Most of the units in whatsoever sector which had undertaken manufacturing activity are reporting least growth, loses and an unfavourable conditions to survive and meet industry standards.
However, amidst all this despair some hope is being reflected in the bat industry which is presently reporting a fresh surge in demand, with manufacturers saying that Kashmir willow is once again becoming familiar across cricketing markets worldwide.
For decades, Kashmir willow bats have been an essential part of Indian cricket — strong, affordable and ideal for beginners and club-level players. But now, bat makers say the demand has moved beyond local and national markets. Earlier, the markets were limited to various sports hubs across India, but now things are changing as inquiries from abroad have been pouring in and people are recognising the natural toughness of Kashmir willow.
Kashmir’s bat Industry mainly localised in south Kashmir’s Bijbehara, Sangam, Halmulah, Pulwama belt is estimated to be around ₹700 crore industry, with over 10,000 people employed directly and another 1 lakh indirectly dependent on this sector across the valley. Estimates suggest that here are around 450 manufacturing units operating in the south Kashmir areas and the demand for setting up new units is also being witnessed.
The regions bat craft is reporting some growth with global recognition and tech upgrades bringing more orders from International manufactures and bat suppliers. The fresh order spree has been fuelled by a blend of legacy craftsmanship and modern upgrades.
Younger entrepreneurs have entered the trade, modernising drying kilns, using precision cutters, introducing branding and social media outreach — all helping to push the industry into a fresh inning.
Importantly, technology has changed the way the present day bats are shaped and finished for end use. Better pressing, balanced handles, improved finishing — all these upgrades are making a huge difference. And this is being felt in international markets where buyers shown interest in Kashmir willow known for its efficacy and strength.
The revival and growth of Kashmir’s bat Industry will have a long term impact on the region as the move will not only boost employment across the willow clusters, but units and factories, once considered as seasonal will operate round the year.
However, for ensuring a smooth sail for the industry every stakeholder needs to pitch in and help to establish all such measures that will benefit the bat sector in the long run.
As for the government it needs to ensure that Kashmir willow thrives and those belts where Kashmir willow trees are grown should be protected for such activity. Besides, new areas should also be identified where the willow can be grown exclusively for the bat industry in Kashmir.
Secondly, a huge impetus should also be put on modernising the entire sector with introduction of new machines and other manufacturing facilities so that the final product matches international standards.
