Amazon Great Indian Festival 2025 marks record breaking start
Srinagar: The Amazon Great Indian Festival, which opened for Prime members on September 22 and for all customers on September 23, has delivered the biggest-ever opening for sellers and brand partners on Amazon.in.
The festival attracted over 38crore customer visits, with over 70% coming from beyond top 9 metros. Customers enjoyed savings with GST benefits, access to more than 1 lakh products at the lowest prices on Amazon.in and over 30,000 new products launched across categories including smartphones, laptops, TVs, fashion and beauty, home décor, appliances, furniture and groceries from top brands such as Apple, Samsung, OnePlus, IQOO, Sony, HP, LG, Bosch, Haier, Tirtir, Laneige, and Levi’s.
“The Amazon Great Indian Festival 2025 is seeing a record-breaking start. The first 48 hours have been our biggest ever, with an unprecedented 38 crore customer visitsand the highest number of Prime members shopping during Prime Early Access,” said Saurabh Srivastava, Vice President, Amazon India.
“The #GSTBachatUtsav initiative has been incredibly well-received, with sellers passing on GST benefits worth crores in just 48 hours through our dedicated storefront featuring home appliances, electronics, daily essentials, healthcare, fashion, and more. We’re humbledto see strong business growth for lakhs of sellers across the country, from small businesses and local artisans to made-in-India brands. Customers can look forward to exciting deals as the Amazon Great Indian Festival continues until Diwali.”
Prime members drove demand from tier 2 and tier 3 cities across key categories including appliances, fashion and beauty, smartphones, and furniture. Prime members experienced even faster deliveries, with over 30 lakh products delivered in metro cities within the same or next day and more than 50 lakh products reaching customers in tier 2 and 3 cities within 2 days.
