Respecting religious and cultural sensitivities
By: Ahmad Ayaz
Kashmir, often referred to as “Paradise on Earth,” is renowned for its breath-taking landscapes, rich cultural heritage, and the unique philosophy of Kashmiriyat. This centuries-old tradition embodies communal harmony, religious syncretism, and a deep-seated respect for all life forms. As tourism continues to be a significant contributor to the region’s economy, it becomes imperative to balance economic growth with the preservation of cultural integrity.
Recent events, such as the fashion show held in Gulmarg on March 6th, 2025, have sparked debates about cultural sensitivities and the impact of tourism on local traditions. While Kashmir is open to visitors and modern influences, any development must be in harmony with its cultural ethos. The backlash against the event is not merely religious but stems from broader cultural concerns that emphasize modesty, respect, and the region’s historical values.
The essence of Kashmiriyat
Kashmiriyat represents the collective identity of the Kashmiri people, transcending religious and ethnic boundaries. Emerging around the 16th century, it is characterized by religious and cultural harmony, patriotism, and a profound pride for the mountainous homeland of Kashmir. This ethos exemplifies the joint Hindu-Muslim culture, festivals, language, cuisine, and clothing unique to the region.
The philosophy has been strongly influenced by Kashmir Shaivism, Buddhism, and Sufism, reinforcing the idea that all religions lead to the same divine goal. Literary and artistic traditions in Kashmir have long promoted Kashmiriyat as a way of life, deeply embedding values of mutual respect, humility, and a collective sense of belonging.
The Rishi order’s influence
Integral to Kashmiriyat is the Rishi order, a religious tradition associated with the mystical teachings and spiritual practices of Sufism in the Kashmir Valley. Sufi saints like Nund Rishi (Sheikh Noor-ud-din Wali) and Lal Ded have profoundly influenced Kashmiri culture and spirituality. Their teachings emphasize simplicity, meditation, and communal harmony, fostering a culture that values inner purity and societal well-being.
The Rishi order’s principles have become foundational to Kashmiri identity, reinforcing values of modesty, humility, and respect for all life forms. These values continue to shape the everyday lives of Kashmiris, influencing their customs, attire, and public behavior.
Cultural sensitivities in public conduct
The recent fashion show in Gulmarg has sparked outrage, and rightly so—not solely on religious grounds but also due to broader cultural and regional sensitivities. Kashmir, known as the land of Sufis, has a rich tradition of communal harmony and modesty. Events perceived as promoting obscenity are seen as affronts to this cultural ethos.
Similar sensitivities are observed elsewhere; for instance, non-vegetarian restaurants often close during certain periods out of respect for local sentiments, and public consumption of alcohol is restricted or banned in many areas, irrespective of religious affiliations. Therefore, organizing events that may be considered vulgar or obscene contradicts the deeply rooted values of modesty and respect prevalent in Kashmiri culture.
Critics argue that such events, especially when held without proper oversight or sensitivity to local norms, can erode the cultural fabric of the region. The timing of the event, coinciding with the holy month of Ramadan, further exacerbated the outrage, as it was seen as a disregard for the religious sentiments of the Muslim-majority population.
Local leaders and community members have expressed their discontent, emphasizing that while Kashmir welcomes tourists and embraces cultural exchanges, it cannot afford to compromise its deeply rooted values. The preservation of Kashmiriyat is essential for maintaining the region’s identity and social cohesion.
Balancing modernisation and tradition
The controversy brings to the forefront the ongoing debate about balancing modernity and tradition in regions with rich cultural heritages. While modernization and global influences are inevitable, it is crucial to integrate these aspects without undermining local cultures and values.
In Kashmir, this balance is delicate, given the region’s history, cultural significance, and the sensitivities of its people. Promoting tourism and organizing events that showcase the beauty and talent of the region are important for economic growth and cultural exchange. However, such initiatives must be planned and executed with a deep understanding and respect for local customs, traditions, and sentiments.
Engaging local communities in the planning process, seeking their input, and ensuring that events align with cultural norms can help in achieving this balance. Cultural tourism can be a sustainable model if it is rooted in respect for the traditions and history of the host region.
The role of authorities and event organisers
Authorities and event organizers have a significant responsibility in preserving the cultural integrity of the regions where they operate. In the case of the Gulmarg fashion show, questions have been raised about the lack of oversight and the apparent disconnect between the event’s nature and the local cultural context.
Moving forward, it is essential for authorities to establish clear guidelines for events, especially those that are public and have the potential to impact societal norms. Event organizers must conduct thorough cultural assessments and engage with local communities to ensure that their initiatives do not infringe upon cultural sensitivities.
Additionally, the government and tourism authorities should prioritize cultural tourism initiatives that celebrate Kashmiri craftsmanship, traditional music, and Sufi heritage. Such events would not only promote tourism but also reinforce and honor Kashmiriyat.
Conclusion
Tourism is a vital component of Kashmir’s economy and offers an avenue for cultural exchange and mutual understanding. However, it is imperative that tourism development occurs in harmony with the preservation of Kashmiriyat. Respecting local traditions, involving communities in decision-making processes, and ensuring that events align with cultural norms are crucial steps in promoting tourism that honors the rich heritage of Kashmir.
By doing so, Kashmir can continue to welcome visitors from around the world while safeguarding the cultural fabric that makes it truly unique. A respectful approach to tourism will not only sustain the region’s heritage but also foster a more meaningful and authentic experience for visitors, ensuring that Paradise on Earth remains true to its name.
(The author can be reached at ahmadayaz08@gmail.com)
