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Director H&H takes review of reviews exclusive marketing opportunities

Director H&H takes review of reviews exclusive marketing opportunities
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Pledges support to artisan, weaver community

SRINAGAR: The Director Handicrafts and Handloom Kashmir Mahmood Ahmad Shah on Wednesday convened a meeting to review an exercise to provide exclusive marketing opportunities and support to the artisan and weaver community.
It was given out that the department of Handicrafts and Handloom Kashmir was exploring all opportunities to extend its exhibition programme to potential spots spread all over the country.
It was decided in the meeting that the peak season for the Kashmir crafts which is between November, 2022 to March, 2023 shall be harnessed to achieve the maximum sale.
It was also decided that 60 percent of the stalls which are allotted to the artisans and weavers besides Cooperatives free of cost shall be reserved exclusively for GI registered crafts.
“The department has taken several initiatives to provide a stimulus to the handicraft industry for extending enhanced business opportunities for the artisans and weavers which shall in turn lead to their employment generation,” the hand out reads, adding that the exhibitions shall be thoughtfully conceptualized wherein the artisans, weavers, unit holders and Industrial Cooperative societies shall put on sale and display famed Kashmir crafts including stoles and scarves, shawls, embroidered protective wear accessories and components.
“The aim of departmental exhibitions is to display and exhibit the handicrafts and handloom products of Jammu and Kashmir by bringing the exhibitors and visitors from all over the world to connect with them,” it reads.
The department is holding exhibition in the metropolitan cities like Delhi, Mumbai, Kolkata, Bangalore and Chennai, it reads.
In addition the Department will also participate in the IITF-2022, PITEX 2022, CII fair, Dili Haat, HGH New Delhi and Suraj Kund fair.
“The objective of this exercise is to provide the marketing opportunities to the artisans and manufacturers to dispose their inventory which has piled up due to the COVID-19 pandemic,” it reads.



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