Letter to the Editor
Encourage to purchase hallmark jewellery
The decision by the Central Government to make gold jewellery hallmarking mandatory is a positive step in the right direction. Hallmarking of jewellery is essential to increase the legitimacy of gold jewellery and customer satisfaction by providing third-party guarantees of gold purity and consumer protection.
Consumers may make an informed decision and avoid unneeded misunderstandings when purchasing gold by using hallmarking. Only 30 per cent of Indian gold jewellery is hallmarked at the moment.
Additionally, jewellers with annual sales of up to Rs. 40 lakh will be excluded from the obligatory hallmarking requirement. Hallmarking is not required for watches, fountain pens, or certain forms of jewellery like Kundan, Polki, and Jadau.
Jewellers can continue to buy back old gold jewellery from customers who do not have a hallmark. It is hoped that the step will encourage people to purchase hallmark gold jewellery and aid India’s development as a global gold market center. It will also prevent a lot of smuggling and illegal gold acquisitions across the country.
Amit Singh Kushwaha, Satna (MP)