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Directorate of Tourism Jammu hosts Lohri Festival

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JAMMU: Directorate of Tourism, Jammu, for the first time organized a function at Bahu Gondola Station Jammu to celebrate Lohri-the auspicious festival, symbolizing fertility and the spark of life.
The event started with lighting of traditional lamp by Mayor Jammu Municipal Corporation, Chander Mohan Gupta, the Chief Guest and Director Tourism, Jammu, R.K Katoch amid chanting of Vedic mantras.
Chander Mohan Gupta, appreciated the efforts of Directorate of Tourism, Jammu for the advertisement and publicity of different destinations on large scale including the Bahu Gondola Station. “Gondola was a dream project for the public and the Tourism Department has fulfilled it” he said and thanked the Government on behalf of the people of Jammu for this wonderful project . The event was held by strictly following COVID-19 protocols.
On the occasion, the guests and participants prayed for peace and prosperity of the people of Jammu and Kashmir and hoped for manifold increase of the tourist influx in J&K UT in 2021.
A large number of locals and tourists also participated in the event with fervor and gaiety. A scintillating Cultural bonanza held on the occasion enthralled the audience, who encouraged the artist with great applause.
In his address, Director Tourism, Jammu said that the spree of events/festivals like World Tourism Day, Christmas Day, Winter Carnival, Dogra food festival, several trekking expeditions were organized by the Directorate of Tourism, Jammu to stress out the tourism sector stakeholders in Jammu Division and tourists from the Covid-19 pandemic to a larger extent.
He said this is the ninth event in the series being organized by the department to attract the tourists and for the tourism promotion in the Jammu city. The promotion of Bahu Gondola Station during the three day New Year celebration programme proved very fruitful as a large number of tourists visited the Station and enjoyed the Gondola ride.
Majeed Khalid Ahmad Drabu, MD Cable Car Corporation; Anil Kumar Chandail, Deputy Director Tourism Publicity, Jammu, along with officers/officials of Directorate of Tourism, Jammu besides representatives of J&K Academy of Art Culture and Languages and Tourism stakeholders were also present on the occasion.

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