J&K Government enters into a strategic partnership with Flipkart
Srinagar, Oct 15: J&K Government today entered into a strategic partnership with Flipkart to bring local Handloom and Handicraft products into e-commerce platform.
A government spokesman said that by signing an MoU with the e-commerce marketplace the government intends to bring local Handloom and Handicraft products into e-commerce platform for their promotion.
This e-marketing channel will involve and benefit artisans/weavers both in organized and unorganized sector.
The government aims to expand the livelihood opportunities, promote local artisans/craftsman and weavers, the spokesman said.