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Making JK world class tourism attraction NC’s top priority: Farooq Shah

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Srinagar: Underscoring the need of reviving Tourism industry in Kashmir collectively, National Conference leader Farooq Ahmad Shah Saturday said that Jammu and Kashmir was one of the best natural attractions in the world and was known for its varied class of Tourism facilities.
Addressing an international Conference on Tourism organised by SKAL International in 48th Asian Congress Bangalore, the former bureaucrat said that Kashmir was not only famous for its natural beauty also has a huge potential of leisure , adventure, Water Sports and pilgrimage Tourism.
Shah said that Kashmir needs to be projected positively to restore the trust of tourists, both domestic and international.
The former IAS officer who was in the conference as a special guest also urged various governments and other Tourism Departments across the country and abroad to work hard in inducing confidence in the tourists.
He said Kashmir Tourism needs revival and it was possible only with the help of private sector like SKAL who has nearly 15,000 members across the globe.
“Together, we can get the Kashmir Tourism back to its glory,” he added. While the government and private sector was working hard to get the best infrastructure and facilities for tourism, Shah said the main challenge was to increase the flow of visitors to enjoy the valley’s natural beauty and infrastructure.
Shah, who has formerly served as Tourism Secretary said that Kashmir Tourism had seen lot of ups and downs because of the evident factors.
“But it is also a crude fact that this has always successfully bounced back due to collective efforts of J&K Tourism Department and travel trade players across the country and outside,” he added.
The National Conference, he said had set Tourism “as one of the main priorities and this would be a top most priority of Omar Abdullah led NC government in near future”.
He also said that there were scores of unexplored tourist destinations particularly in his home constituency of Gulmarg including Baderkoot, Darakashi, Gogaldara, Bungus, Tosamadisn, Shranz which if explored, would widen the Tourism circuit around the famous Gulmarg.
Shah also urged Prime Minster Narendra Modi to prioritize Jammu and Kashmir Tourism and hoped that the PM “will put out a word across for travel to Kashmir which will boost confidence among millions of intending travellers across the globe”.


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