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PIB organizes Media Workshop at Srinagar

PIB organizes Media Workshop at Srinagar
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Journalism, a bridge between people and government; need to have coherence at all levels – Speakers

Srinagar: Press Information Bureau, Ministry of Information & Broadcasting, Government of India organized a one day Media Workshop – Vartalap today at Auditorium of Jammu and Kashmir Department of Information and Public Relations Srinagar. The workshop aimed at sensitization of journalists from Srinagar and Budgam districts about various centrally sponsored schemes and their vital role to create awareness among the masses.

The program was inaugurated by Director Information, Department of Information and Public Relation, Jammu and Kashmir Government, Tariq Ahmad Zargar and was attended by a large number of eminent media persons from Srinagar and Budgam districts along with other officials.

Tariq Ahmad Zargar in his address said that it is essential for media persons to know about different government schemes in detail so that proper information can reach to the people at ground level. He said that there is a need to have coherence at both public and private levels. Different departments should have training programs for capacity building so that the information about different programs is effectively communicated to the masses in an organised manner, he added.

Highlighting the role of emerging trends in communication he said that the media persons have to strive to maintain relevance in view of the changing trends. The statistics need to be collected to assess the implementation of different schemes at ground level and implementation flaws need to be brought to the notice of concerned authorities, he further added.

Deputy Director, Press Information Bureau Srinagar, Ghulam Abbas said that the aim of organising such program is to highlight the role of media to bring awareness among people about different government sponsored schemes and initiatives. He suggested that scheme implementation, analysis and results should also be reported properly to determine the actual outcome at ground level.

Emphasizing the need of developmental reporting, he said that Journalism should act as a bridge between people and government and work towards ensuring proper implementation of government programmes.

Laying stress on healthy criticism of government departments by media he maintained that administrative officers shouldn’t get offended by constructive criticism which is essential for social development. He further added that there are a spectrum of government schemes for the benefit of people however proper awareness is needed in public for their maximum utilisation.

A number of experts delivered talks during the day long programme. In his session, Editor in Chief, Ziraat Times, Arjimand Hussain Talib spoke about the importance of Agricultural Journalism in the state and the need to create public opinion keeping in view the bigger transformation from subsistence to commercial sector. Senior Journalist, Shri Tariq Bhat spoke about the convergence of media in the contemporary world and the way it can drive development at the grassroots.

Bureau Chief, Pioneer,Khurshid Wani spoke about the role and contribution of Print media towards holistic development of rural areas. RTI Activist, Raja Muzafar Bhat pointed out how RTI Act can be used as a tool to highlight the status of implementation of various government sponsored schemes. Bureau Chief, News18, Manoj Koul underlined the role and responsibility of Electronic media in covering people centric initiatives including Swachh Bharat Abhyan. Syed Nazneen Qadri from JKEDI emphasised on the need to provide ample coverage to various entrepreneurship initiatives offered by the government for the youth of the state.

Media persons hailed the efforts of PIB for organizing the program to highlight the benefits of Centrally Sponsored Schemes for rural people. “Vartalap” is one of the components of PIBs Media Outreach Strategy. Similar workshops have earlier been organised by PIB in various districts of the valley. The program concluded with the vote of thanks by Deputy Director PIB, Shri Ghulam Abbass.

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