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CBC concludes outreach campaign in Ladakh

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Kargil: The Central Bureau of Communication (CBC), Ministry of Information and Broadcasting, Government of India on Thursday concluded a two week long public outreach campaign in the Ladakh UT.

The CBC organized the final Integrated Communication and Outreach Program (ICOP) in Kargil.

The programme was aimed at mass awareness about the Prime Minister’s 15 point programme for minorities under the aegis of Azadi Ka Amrit Mahotsav (AKAM).

The event was organised by CBC’s Field Office Anantnag at Syed Mehdi Memorial Auditorium in Kargil.

This was the fourth programme organised by the Bureau in Ladakh region during October month for mass awareness about various schemes and welfare measures being implemented throughout the country.

Information about the objectives and vision of the AKAM was also provided to participants included the new initiatives of Swaraj Television Series and Azadi Quest Mobile Games.

Chief Executive Councillor Ladakh Autonomous Hill Development Council (LAHDC), Kargil Feroz Ahmed Khan presided over the program as chief guest.

In his presidential address he appreciated CBC for organising the outreach programmes in Kargil district especially in remote Zanskar region.

He said that information is a very powerful tool for empowering masses in the present age and there was a need to reach out to the people living in the rural areas.

Khan impressed upon the people to avail benefits of different welfare programs being implemented across various sectors by Government of India as well as the administration of the union territory of Ladakh.

Deputy Commissioner Kargil Santosh Sukhadeve in his address said the aim of the outreach programs was to communicate with the last person in the last village in order to ensure development at the grassroots level.

Joint Director CBC Regional Office Jammu Ghulam Abass in his welcome address said the onus to avail benefits of the government schemes lies with the citizens. He said that a joint effort by the policy makers, communicators, citizens as well as those responsible for the implementation at the ground level is needed to ensure the welfare schemes serve the intended purposes.

Field Publicity Officer CBC Anantnag and Leh Shahid Mohammad Lone in his address thanked the Hill Councils and district administrations of Leh and Kargil for support at all levels in the successful organisation of the outreach programmes in Ladakh region.

Nodal Officer Ayushman Bharat (PM-JAY) Dr. Oliyath Ali gave a detailed presentation on various programmes being implemented by the department of health.

KV News

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