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World Tourism Day – J&K started rethinking tourism since 2020: Sarmad Hafeez

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Admin defeated perceptions against travelling to Kmr

SRINAGAR: Secretary Tourism and Culture Sarmad Hafeez on Tuesday said that the theme of World Tourism Day (WTD) was ‘Rethinking Tourism’ and J&K has already started on it since 2020.
He was speaking during the launch of several tourism related activities to mark the WTD celebrations at Zabarwan Park here.
On the occasion, the Secretary Tourism flagged off the Downtown Legacy Tour and Heritage Walk as well.
In his address, he said that during COVID-19 Pandemic, the Tourism Industry was one of the worst hit and that is how “Rethinking Tourism” comes into handy.
He said there was a need to rethink our tourism and find ways and means to revive its pristine glory.
Director Tourism Kashmir Fazl ul Haseeb, Managing Director J&K Tourism Development Corporation (TDC) Minga Sherpa, heads and representatives of Travel & Trade, tourists, students and other concerned were also present on the occasion.
The Downtown Legacy Tour would explore art and culture of old Srinagar, besides showcasing traditional locations which include Sheher-e-Khaas Bazaar, Khanqah-e-Maula, Tomb of Zainul Abideen’s mother, Pathar Masjid, Jamia Masjid, Raghunath Temple, Hari Parbat Fort (Koh-e-marran) and Gurudwara Chattipadshahi.
The events were organized by J&K Tourism Development Corporation and J&K Tourism in association with Aabe Rawan.
Meanwhile, Hafeez reiterated that J&K tourism has taken several initiatives to boost local sightseeing and Downtown sightseeing is another step in this regard.
He also congratulated Kashmir Tourism Forum and tourism players alike for participating in these events.
He reaffirmed that J&K Tourism is trying to concentrate more on experiential tourism and working to enhance that experience for tourists.
He maintained that Kashmir has so much to offer where tourists can come and have this local experience.
He said that J&K is a brand and people from all over the world and the country want to travel to Kashmir.
“We have suffered from the recent past as there are perceptions about Kashmir, perceptions about travelling to Kashmir and with these initiatives we all are able to defeat some of these perceptions. All the efforts like festivals, travel marts, road shows have helped us to defeat those perceptions and there is no stopping now,” Hafez told the gathering of tourism players.
He added that time is not far when Kashmir will regain the number one place in the entire country in tourism.
On the occasion, he also launched a Sanitation drive along trekking routes and other tourist destinations around Srinagar.


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