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IMPCC meet calls for further strengthening coordination between media units

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Leh: A meeting of the Inter-Media Publicity Coordination Committee (IMPCC) was organised by Press Information Bureau (PIB) Srinagar at conference hall DC Office Leh on Friday.
The meeting was chaired by Additional Director General (ADG) (Region) PIB J&K and Ladakh, Rajinder Chaudhry.
The IMPCC meeting was convened to provide a platform to members to highlight their activities and initiatives.
In his address, Chaudhry highlighted that there is an essential need for strengthening inter-media relations between different units of the Information and Broadcasting Ministry and Central Government departments in Jammu, Kashmir and Ladakh.
Chaudhry emphasized that publicity should not be seen as an event based activity but has to be a sustained ongoing process and that ideas must be shared by the departments further to be converted into concrete stories in collaboration with media units.
He added that a positive story planned and placed well in the media will help change the course of any ongoing project or implementation towards success.
ADG underscored the need to identify a success story or an achievement, package it well and amplify it nationally.
Joint Director Central Bureau of Communication (CBC), J&K and Ladakh Ghulam Abbas gave an overview about the department and functioning of various units.
“The mandate of CBC offers an opportunity to all the media units and departments to highlight various centrally sponsored schemes and initiatives,” he said.
Deputy Director PIB Srinagar Tariq Rather provided an overview about main activities of PIB in J&K.
He also emphasized upon the cooperation between the departments in giving meaningful information and data in order to cull out good developmental stories.
The meeting called upon the media units to focus on better synergy, cooperation and improvement in quality content with respect to highlighting the initiatives and welfare programs of the Central Government. The meeting laid an emphasis on joining hands for the ‘Har Ghar Tiranga’ campaign to make it a success.



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